Asia Healthcare Blog
Exploring the intersection of investment and development, in Asia



India & the ASEAN

August 6, 2009

Curious Cat Curio: Taiwan’s Hello Kitty Hospital

hellokitty3A friend of mine passed along this 2008 article about a 30 bed Hello Kitty hospital in Taiwan.  I have never considered myself a Hello Kitty fan.  The closest I have gotten to worshiping any Japanime creations was in 9th grade when I played through Pokemon Red, Blue, Yellow, and even Green, the last of which I had to download and play on the computer.  My Pokemon infatuation bordered on near obsession, but it is not like I was alone.  Back in 2000, every male at East Chapel Hill High had a gameboy and at least one Pokemon cartridge.  In a Southern high school, where amongs boys anything that seemed even a bit feminine was immediately dubbed ‘gay’, the fact that Pokemon became as popular as it did was a marketing miracle.

In the greater scheme of things, however, Pokemon was no more girly than He-Man, Thundercats, or even Teenage Mutant Ninja Turtles, and all three shows played a pivotal role in my childhood.  Ironically, Teenage Mutant Ninja Turtles played such a big role in my life that it actually led to me erasing precious memories of my childhood when I unknowingly recorded two month worth of shows on my grandpas VCR recordings of me as an infant.

The point is that I still remember these characters now and even as an adult talking with other adult males (as well as the occasional woman who grew up a tomboy) I take immense pleasure in playing up the virtues of ‘my shows’ and hearing others do the same about theirs.  It helps me connect with strangers, and further deepen/rekindle bonds with friends.

On the other hand, one thing I have never talked about with any of my friends, ever, is what hospital I was born in.  In fact, I have no idea what hospital I was born in.  My parents know what it is, and so maybe do their friends (though I doubt many of them remember the specifics).  And, I would love to visit the hospital room I was born in so that I could ask one more puzzle piece to my self-understanding.  But, I am pretty sure that my friends would not care and stranger’s even less so – it’s about as interesting as listening to someone explain you the virtues of ‘acid’ and ‘LSD’.

However, if every hospital in the world was affiliated with a cartoon, wouldn’t it be suddenly more fun to talk about it with friends? Imagine a conversation;

Me: “Dude, I dig that Toxic Avenger shirt.  Where’d you get it?”

Some Dude: “Ahh man, glad you like it brocef.  I was just down at Melvin Ferd Hospital in Tromaville, NJ .  Yeah, they had a reunion for all the babies from 1985.  We were the first Toxic Avenger class.  Yeah, that’s why its “Melvin Ferd Hospital” ’cause that’s his, like, human alter ego.  I mean, like, not quite ego, but former human identity, ’cause, you know, the New Jersey chemicals like totally broke his face up.  Haha.  Wicked.”

Me: “No way man, you were a Toxic Avenger baby! That’s freackin’ sick!  Yeah, I was born in Split, Former-Yugoslavia, in the Shaggy and Scooby Doo Hospital.  I was actually the first Scooby Doo class.  Ha. Class of 1985 too. Haha.  Yeah, I know its wierd because most of the 1st class Scooby Doo people you meet these days were born in the 1970s but most American shows came to Yugoslavia like a decade late…so, yeah.  Scooby Doo, first class.”

Why are there not more hospitals like this? (And why do my characters sound like teenagers from 1995?)  I think there should be a white paper commissioned on this topic.  Let me know – I am willing to do it!



About the Author

Damjan Denoble
Damjan is in his second year at the University of Michigan Law School, where he is working with clients involved in the micro-finance and telecom industries. Before coming to Ann Arbor, he spent several years living and working in China. Last summer he clerked at the Seattle offices of Harris & Moure, a boutique international law firm best known for its widely respected China Law Blog. He received his BA in Public Policy, with a concentration in health policy, from Duke University. He and James Flanagan founded Asia Healthcare Blog, in 2009.




2 Comments


  1. i love this my baby is tattoly going to be born in that hospital



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