A few months ago we interviewed Yan Zhang and Jeffrey Wu and profiled their Beijing-based internet start-up Meiloo.Com.  We summed up Meiloo.com’s business model in the following way;

In brief, Meiloo is a health care provider referral gateway, connecting patients seeking care with health care providers in Beijing and Shanghai.  Their business model is simple – Meiloo screens private clinics offering care in one of seven separate categories (Plastic surgery, dental, OBGYN, ophthalmology, weight loss, spa, and psychological).  They have contracts with the clinics they advertise, and Meiloo gets paid on a per referral basis. – AHCB, March 31, 2009

We also said  that this was a company to watch…

We’ve seen how Health 2.0 has started to redefine the role of patients in the developed health care space of the United States.  But, in the ‘under development’ Chinese health care space, Health 2.0 with Meiloo.com at the forefront, has the chance to redefine how the entire system is structured. Remember, folks – Asia Health Care Blog said it first.

…and it looks like bigger fish are starting to figure it out now, too. Sarah Lacy of Tech Crunch just did a story on them called Healthcare Reform, Chinese Start Up Style.

The only thing I would add to Stacy’s report is that the ‘frat pack’ of Beijing expats that Yan hangs with is more Breakfast at Tiffany’s beatnik than anything else.